Siddiqui then put together a team of fashion experts and stylists to produce this amazing accessory of sorts taking the world by storm. Thus, was born the idea of the ISHU fabric. How cool would it be to be able to wear something that could ruin a picture completely? If one is not in the mood to get clicked, one could wear something that would distort the image. “Simply keep your phone in front of your face when someone takes a picture”, said the 28-year old who was struck with this idea when a friend failed to capture him on the camera due to a reflector on his motorcycle in Amsterdam six years ago.
Anti paparazzi scarf full#
The full product range men’s and women’s collection is to appear in Britain’s famous stores Harrods and Selfridges while the tie and pocket squares are available through its website, said Siddiqui whose team is working on mobile phone cases that could black out pictures. “Everywhere we go, people appreciate what we do, and we get great support from fashion organizations and fashion tech and innovation industry leaders alike,” Siddiqui, who was in Delhi recently said, his eyes gleaming with pride as he recalled the reception to his range of products at fashion weeks in Toronto, Amsterdam, London, Paris, Los Angeles and Milan over the past six months. ISHU is expected to be introduced in India in August. Little wonder that within six months since its introduction in various fashion weeks across Europe and North America, ISHU has found its way into the wardrobes of global celebs like actors Cameron Diaz, Nina Dobrev, singers Nick and Joe Jonas, socialite Paris Hilton and German footballer Jérôme Boateng. It can be worn by men, women and it doesn’t matter what you combine it with, it’s the perfect accessory.
The product range is really wide, so it appeals to a lot of people.
The monochrome scarves with geometric prints are available in different colours: black, red, grey, green, blue, and so on and are priced between £200 and £700. Also, the team has worked on the technical aspect so much that at times a photo gets washed out even when the flashlight is switched on during the day. Flashlights are mostly used in the dark, especially when the moments need to be kept under the wraps. But what during the day when the flashlights are not required? Siddiqui’s answer is simple.
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